Unveiling the G-SHOCK DW-5600AL24: A Nostalgic Tribute to Music and More, Plus ‘The Universal Language’ Pop-Up Store Experience

Casio Malaysia has once again joined forces with fashion brand AGAINST LAB. to launch a limited-edition timepiece, the G-SHOCK DW-5600AL24, across Southeast Asia, including Malaysia, Singapore, Thailand, Indonesia, and the Philippines. This collaboration marks the second time the two entities have come together, promising enthusiasts yet another dose of innovation and style.

The Legacy of DW-5600

The DW-5600 model, born in the 1980s, carries the lineage of the original G-SHOCK. Its iconic square design embodies the brand’s ethos of durability and innovation. The legend goes that a professional hockey player’s slapshot inadvertently propelled a G-SHOCK into history, solidifying its reputation as a virtually indestructible timepiece. With features like shock resistance, 200-meter water resistance, and a backlight for enhanced visibility, the DW-5600 remains a timeless symbol of reliability.

Nostalgia, Music, and Lifestyle

The latest collaboration draws inspiration from the universal language that unites us all—music. Harking back to the era of cassette tapes (1970s – 1990s), when music wasn’t just a commodity but a way of life, the design encapsulates the essence of nostalgia. AGAINST LAB.’s deep roots in the hip-hop genre merge seamlessly with the retro aesthetic of the DW-5600, resulting in a timepiece that resonates with music aficionados across generations.

Design Elements Inspired by Cassette Tapes

The watch’s design pays homage to cassette tapes, with a matte white base adorned with intricate details reminiscent of these iconic music carriers. Neon-colored circular elements, typewriter-font labels, and subtle screw designs evoke the spirit of vintage cassette tapes, while ‘A-SIDE’ indications on the watchband add an extra layer of authenticity. The inclusion of the AGAINST LAB. logo and LED backlight logo further underscore the watch’s musical influences.

Special Packaging

In keeping with the retro theme, the watch comes in a specially designed box featuring a black-and-white aesthetic reminiscent of old paper textures. Neon color coding labels and typewriter-font label elements adorn the packaging, emphasizing the watch’s nostalgic appeal. The tin housing the timepiece boasts a silver chrome finish, with the collaborators’ names elegantly printed around it, while the AGAINST LAB. logo graces the tin cover, completing the vintage-inspired packaging.

Availability

Priced at RM 595, the G-SHOCK DW-5600AL24 will be available through various channels, including:

1. G-SHOCK X AGAINST LAB. “THE UNIVERSAL LANGUAGE” POP-UP STORE from May 25th to June 3rd, 2024.
2. CASIO Malaysia Official Website, Lazada Official Store, and AGAINST LAB. Webstore from May 26th, 2024, onwards.
3. G-SHOCK stores, G-Factory Stores, Selected Key Dealer stores, and Atmos stores from May 27th, 2024, onwards.

In celebration of their collaboration, a “The Universal Language” pop-up store awaits, spanning 10 days from May 25th to June 3rd, 2024, nestled at 34, Lorong 1/77A, Pudu. Enveloped in a retro record shop theme, it invites G-SHOCK and AGAINST LAB enthusiasts to bask in an authentic atmosphere adorned with vintage cassette players and radios. Here, you can immerse yourself in the classic audio equipment and journey into the musical nostalgia of yesteryears with mixtapes and radio, exploring the world of G-SHOCK X AGAINST LAB.