Enchanting Hallyu Experience: (G)I-DLE Debuts in Malaysia with PLAY LINE FRIENDS POP UP at 1 Utama!

The vibrant beats of K-Pop and the colorful world of LINE FRIENDS collide in an exclusive extravaganza as 1 Utama Shopping Centre proudly presents the PLAY LINE FRIENDS POP UP with (G)I-DLE. This eagerly anticipated event marks the Malaysian debut of the immersive experience, set to enchant fans and shoppers alike from March 20 to May 5, 2024, at the Centre Court on the first floor of 1 Utama Shopping Centre.

As the curtain rises on this limited-time spectacle, fans of (G)I-DLE, known affectionately as NEVERLAND, are in for a treat. The pop-up is a celebration of the group’s second full album ‘2,’ and serves as a homage to the quintet’s distinct personalities – MIYEON, MINNIE, SOYEON, YUQI, and SHUHUA. From the moment visitors step into the 1,500-square-foot space, they are transported into the captivating realm of Hallyu, surrounded by the magnetic allure of these Super Ladies.

Exclusive merchandise inspired by (G)I-DLE’s latest album takes center stage, offering fans a chance to take home a piece of the magic. From sleek black, white, and grey T-shirts, hoodies, and caps to eye-catching photocards, keyrings, and sticker packs, each item is adorned with the album’s exclusive logo, adding a touch of understated elegance to any collection. But the excitement doesn’t stop there. Visitors to the pop-up can also take advantage of exclusive promotional offers, including Gifts-With-Purchase. Spend RM 300 to receive an exclusive (G)I-DLE photocards, or RM 500 for an exclusive poster, while stocks last.

After indulging in a satisfying shopping spree, visitors are invited to capture timeless memories at various Instagram-worthy spots scattered throughout the pop-up. From exclusive photo booths where fans can strike a pose with their favorite members and take home a set of cherished photo printouts, to a dynamic LED animated giant screen where they can dance along to hit music videos, the experience is as immersive as it is entertaining.

For those seeking a more personalized touch, the 3D round mirror adorned with (G)I-DLE members’ original signatures offers a unique opportunity to create lasting memories. And for the ultimate photo opportunity, the silver and black-themed photo walls, adorned with bold and energetic elements from the album, provide the perfect backdrop for fans to immerse themselves in the heart of the music.

With its Malaysian debut at 1 Utama Shopping Centre, the PLAY LINE FRIENDS POP UP with (G)I-DLE promises to be an unforgettable experience for fans of K-Pop and LINE FRIENDS alike. So mark your calendars, gather your fellow NEVERLAND, and prepare to be swept away into a world where music, fashion, and fandom collide in spectacular fashion.