G-SHOCK Welcomes Zizan Razak as First Malaysian Brand Ambassador: A Fusion of Toughness and Talent

G-SHOCK proudly announces a historic milestone in Malaysia with the appointment of Zizan Razak as its official brand ambassador. This groundbreaking collaboration marks the first time a Malaysian personality has joined the G-SHOCK family, further cementing the brand’s commitment to uniting bold, dynamic communities across Fashion, Art, Music, and Sports (FAMS) under one indestructible identity.

Hailing from Dungun, Terengganu, Zizan Razak has carved a formidable path through Malaysia’s entertainment landscape. Bursting onto the scene through hit comedy shows like Raja Lawak and Maharaja Lawak, he solidified his stardom by winning both Super Spontan and Super Spontan All Stars. From blockbuster films like the Polis Evo trilogy, Abang Long Fadil, and Mael Lambong, to his electric presence on live shows such as the Gempak Most Wanted Awards, Zizan has become a household name known for his charisma, comedic genius, and undeniable charm.

But Zizan’s talents aren’t limited to the stage or screen. A lifelong motorsports enthusiast, he realized a personal dream in 2024 by competing in the PETRONAS Grand Prix of Malaysia—transitioning from a loyal fan in the stands to a contender on the track. This fearless leap into new territory mirrors G-SHOCK’s own journey of innovation and tenacity.

“Never Give Up” is not just a slogan—it’s a way of life. Zizan embodies this spirit through his relentless pursuit of excellence and his ability to evolve with the times. His authenticity, resilience, and connection to fans from every walk of life make him a perfect reflection of G-SHOCK’s core values: strength, authenticity, and an unyielding drive for reinvention.

As the new face of G-SHOCK Malaysia, Zizan joins a formidable line-up of regional icons. He stands alongside Superbon, ONE Featherweight Kickboxing World Champion; Rizky Ridho, Indonesian football star and national defender; and Dwight Ramos, the pride of the Philippines’ Gilas team and Japanese B.League’s Levanga Hokkaido. Together, they represent a powerful cultural force shaping the future across sports arenas, stages, and streets throughout Asia.

TOUGHNESS IS MULTI-DIMENSIONAL

The campaign theme, “Toughness is Multi-dimensional,” comes to life with Zizan Razak—an entertainer, racer, and icon who thrives in every dimension. He reflects the G-SHOCK persona: Genuine, Cool, Resilient, Obsessed, Confident, and Charismatic. These qualities are not only evident in his performances but also in how he approaches life’s challenges with grit and humor.

Zizan’s ambassadorship launches with a tribute to a true G-SHOCK legend: the 6900 series. First released in 1995, the 6900 turned heads with its bold front button and triple graph dial. Today, 30 years on, it continues to inspire with unmatched durability and fearless design—qualities Zizan himself embodies every day.

This partnership signals a thrilling new era for G-SHOCK in Malaysia. With Zizan Razak leading the way, the brand continues to push the boundaries of what it means to be tough, expressive, and unapologetically bold.