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todayMarch 13, 2025 13 95
Casio Computer Co., Ltd. has announced the release of the latest addition to its renowned G-SHOCK lineup: the GMA-S110BE, a stunning new timepiece designed in collaboration with the Barbie™ brand. This partnership celebrates both brands’ shared vision of empowerment, resilience, and self-expression.
Since its inception in 1959, Barbie™ has been an iconic symbol of limitless potential and self-discovery for girls around the world. The collaboration with G-SHOCK, a brand known for its toughness and innovation, is a natural extension of this philosophy—uniting bold fashion with unparalleled durability.
The GMA-S110BE is based on the GMA-S110, a model recognized for its intricate, dimensional design achieved through a layered construction of small components. This latest iteration is presented in a sleek monochromatic pink color scheme, with subtle variations across different elements, adding depth and sophistication to its look.
Every detail of the GMA-S110BE reflects the essence of Barbie™:
The excitement of receiving a new Barbie™ doll is unmistakable, and Casio has captured that same feeling with the special packaging for the GMA-S110BE. Designed to resemble the signature Barbie™ doll box, the packaging adds an extra layer of nostalgia and delight, making this timepiece not just a functional accessory but also a collector’s item.
This collaboration isn’t just about aesthetics—it’s about the message it carries. Both Barbie™ and G-SHOCK represent strength, individuality, and the courage to break boundaries. The GMA-S110BE is a testament to the power of self-expression and a tribute to women who embrace their inner toughness while staying stylish.
Retailing at RM795, the GMA-S110BE will be available on the Casio official website from the 10th of March 2025 and in G-SHOCK Stores, G-Factory, and CASIO Authorised Dealers from mid-March.
Written by: Tan Vi Vian
todayFebruary 12, 2025 50 122
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