Casio Unveils the GMA-S110BE: A Stylish Collaboration with Barbie

Casio Computer Co., Ltd. has announced the release of the latest addition to its renowned G-SHOCK lineup: the GMA-S110BE, a stunning new timepiece designed in collaboration with the Barbie™ brand. This partnership celebrates both brands’ shared vision of empowerment, resilience, and self-expression.

A Perfect Fusion of Strength and Style

Since its inception in 1959, Barbie™ has been an iconic symbol of limitless potential and self-discovery for girls around the world. The collaboration with G-SHOCK, a brand known for its toughness and innovation, is a natural extension of this philosophy—uniting bold fashion with unparalleled durability.

The GMA-S110BE is based on the GMA-S110, a model recognized for its intricate, dimensional design achieved through a layered construction of small components. This latest iteration is presented in a sleek monochromatic pink color scheme, with subtle variations across different elements, adding depth and sophistication to its look.

Design Details That Celebrate Barbie™

Every detail of the GMA-S110BE reflects the essence of Barbie™:

• The Barbie™ logo is prominently featured on the band loop and at the 3 o’clock position on the dial.
• A charming heart-motif indicator adorns the inset dial at the 9 o’clock position, adding a playful yet elegant touch.
• The Barbie™ silhouette is imprinted on both the band and the case back, reinforcing the watch’s unique identity.

Special Packaging for an Iconic Unboxing Experience

The excitement of receiving a new Barbie™ doll is unmistakable, and Casio has captured that same feeling with the special packaging for the GMA-S110BE. Designed to resemble the signature Barbie™ doll box, the packaging adds an extra layer of nostalgia and delight, making this timepiece not just a functional accessory but also a collector’s item.

A Celebration of Tough, Free-Thinking Women

This collaboration isn’t just about aesthetics—it’s about the message it carries. Both Barbie™ and G-SHOCK represent strength, individuality, and the courage to break boundaries. The GMA-S110BE is a testament to the power of self-expression and a tribute to women who embrace their inner toughness while staying stylish.

Retailing at RM795, the GMA-S110BE will be available on the Casio official website from the 10th of March 2025 and in G-SHOCK Stores, G-Factory, and CASIO Authorised Dealers from mid-March.