BLACKPINK’s Jennie Unveils Solo Track “Mantra” with Bold Music Video

BLACKPINK’s Jennie made waves in the music world with the release of her highly anticipated solo track, “Mantra,” accompanied by a visually stunning music video, as announced by her agency, OA Entertainment (ODDATELIER).

“Mantra” delivers a powerful, high-energy vibe, encouraging listeners to embrace their individuality with confidence. The track’s message centers on self-love and mutual support, urging everyone to celebrate their unique charm. In a statement through her agency, Jennie described the song as a perfect introduction to a new chapter in her career, revealing a fresh and exciting side of her artistry. “I hope listeners can feel the positive energy that I felt while recording it in Los Angeles,” she added, speaking about the creative inspiration behind the track.

The music video for “Mantra” was helmed by acclaimed director Tanu Muino, best known for his award-winning direction of Lil Nas X’s Montero at the 2021 MTV Video Music Awards. Muino, who has worked with some of the biggest names in music, including Harry Styles, Doja Cat, and Cardi B, brought his signature style to the visuals, elevating the track’s bold themes of self-expression.

“Mantra” marks Jennie’s return to the music scene after a year-long hiatus since her last single, “You & Me,” which was released in October of 2023. During this time, Jennie has solidified her international presence, forging a new partnership with Columbia Records, the label representing global icons such as Beyoncé and Adele. This collaboration signals Jennie’s growing influence in the global music industry, further expanding her reach beyond K-pop.

With “Mantra,” Jennie redefines her solo career, blending personal growth, artistic evolution, and global ambition. Fans can expect this to be the beginning of an exciting new era for the BLACKPINK star.