The Daily Mag Show – Student Athlete and founder of S10, Salim Sacoor Jr

July 30, 2026 35

Hydration is essential, but what if every sip could make a difference? 💧 In this episode, MAG speaks to 15-year-old student athlete and entrepreneur Salim Sacoor Jr., the founder of S10, about turning a simple idea into a purpose-driven brand. Inspired by his own experience training as a competitive athlete in Dubai, Salim set out to create hydration solutions designed specifically for athletes while giving back to the sporting community.

Together with Montigo, S10 has launched an exclusive collection of performance-focused bottles packed with athlete-friendly features, with a portion of proceeds going towards rehabilitation and recovery support for injured athletes. We chat about the inspiration behind the collaboration, the challenges of launching a brand at just 15 years old, what it means to lead with purpose, and how S10 is proving that business can create a real and lasting impact. Tune in for an inspiring conversation about entrepreneurship, innovation, resilience, and making every drop count.