ITZY x G-SHOCK: Unveiling the Stylish Collaboration

Introducing a collaboration between the renowned G-SHOCK line of shock-resistant watches and K-pop girl group ITZY. The new GMA-P2100IT and GMA-P2100ZY watches, offering three models in total, represent an electrifying blend of style, durability, and musical charm.

Since bursting onto the scene in February 2019, ITZY has captured the hearts of a global audience, particularly resonating with teenage girls and women in their twenties across Asian countries. Recognizing the group’s widespread appeal and the powerful synergy between their music and G-SHOCK’s identity of toughness, Casio signed ITZY as brand ambassadors in February 2023.

The release of the GMA-P2100IT and GMA-P2100ZY watches marks the inaugural collaboration between G-SHOCK and ITZY, blending cutting-edge watch technology with the group’s cool and dynamic image.

Based on the GMA-P2100 model, known for its distinctive octagonal bezel design, the new timepieces offer a more compact form, reflecting ITZY’s stylish aesthetic with a sleek monochrome palette. Available in beige pink, white, and translucent black variations, these watches effortlessly complement various fashion ensembles. Moreover, vibrant multicolor accents inspired by ITZY’s signature ring lights, a beloved fan merchandise item, embellish the dial’s index marks.

In a nod to the collaboration, the ITZY logos grace both the dial and case back, while printed signatures of the group members adorn the special packaging, creating a truly collectible item for fans and watch enthusiasts alike.

In a commitment to sustainability, the bezel and band of the GMA-P2100IT model are crafted from bio-based resin, underscoring Casio’s dedication to reducing environmental impact.

Model Color:

• GMA-P2100IT-4A: Beige pink
• GMA-P2100IT-7A: White
• GMA-P2100ZY-1A: Translucent black

Priced at RM 695, the trio of models will be accessible for purchase on e-commerce platforms HERE and at all authorized G-SHOCK Stores, G-Factory outlets, and authorized dealers starting from April 5, 2024.