Seoul’s Coolest New Hangout: Casio’s First Café + Watch Store

If you’re planning a trip to Seoul, here’s a brand-new hotspot to add straight to your bucket list: CASIO STORE DOSAN, a unique flagship concept that fuses watches, lifestyle, and café culture in one sleek destination in Apgujeong’s trendy Dosan area, this is Casio’s first-ever hybrid store, designed to connect “time” with “lifestyle.”

Welcome to CAFE 00:00 – Where Time Tastes Better

Step inside, and the first thing you’ll find isn’t a wall of watches—it’s a café. CAFE 00:00 draws inspiration from the magical moment of midnight, symbolizing both beginnings and endings.

Here, time slows down as you sip on Casio’s signature creation: the Casio Iced Tea, a peach-lemon blend that shimmers in a refreshing blue hue. It’s as photogenic as it is thirst-quenching.

The menu goes beyond your standard latte fix, offering Japanese-inspired desserts crafted with meticulous detail. Highlights include:

Matcha Parfait: Layers of milk pudding, Uji matcha cream, chewy azuki jelly, and matcha gelato, crowned with a crispy monaka wafer.
Peach Parfait: A dreamy mix of peach jelly, Earl Grey cream, sponge cake, yogurt ice cream, and juicy peach compote.

Add in delicate financiers, waffles, and baked treats with Japanese flair, and you’ve got yourself a café worth lingering in.

More Than Just a Watch Store

Once you’ve had your café fix, the space naturally guides you into Casio’s retail zone. Here, wooden interiors create a warm, calming vibe, while circuit-inspired installations and modern art immerse you in Casio’s watchmaking DNA.

The design makes discovering a watch feel less like shopping and more like a chance encounter—an experience where lifestyle meets craftsmanship. And yes, there’s even a VIP room for those seeking something extra special.

Limited-Edition Alert: CASIO x YOUTH

To celebrate the grand opening, Casio has dropped an exclusive collaboration with YOUTH, Korea’s fashion-forward streetwear brand. Minimalist, stylish, and effortlessly cool, only 250 units of this limited-edition Casio watch exist—so if you’re in Seoul, you’ll want to move fast.

And that’s not all: Casio also teamed up with lifestyle brand LOFA Seoul to create exclusive items like limited-edition coffee cups, making the experience even more collectible.